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Critics need a little TLC

When customers leave a bad online review, attention and diplomacy are keys to a positive outcome; here are smart ways to mend your fences
By Eliana Osborn
Published: April 14, 2016
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The information available to consumers through the Internet is staggering. Shoppers can do research about nearly every aspect of the retail experience before showing up at your store. It isn’t just price they are studying; sites like Yelp allow consumers to leave reviews about every type of business, including yours.
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