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Make e-commerce work

The world of Web-based retail can be tricky to navigate, so get to know the software that will help you manage online merchandise
By Phillip M Perry
Published: February 14, 2016
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Make every sale from every possible vehicle. That’s a terrific goal, and in today’s Internet-connected world it means generating revenues from sources far removed from your brick-and-mortar store. Examples? Your website. eBay. Amazon. These and other e-commerce solutions are all potential money-makers for you.
Great as they are, these channels of sales pose a challenge: How do you assure each transaction updates your sales and inventory records in real time? Without a unified system, your inventory and reporting can get seriously out of whack. And once sales start really building, disconnected reports can keep you from knowing which merchandise is pulling its load.
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