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Store displays that dazzle

Show off your merchandise in ways that capture customers’ attention and help them realize how much they want to buy it
By Pamela Thompson
Published: January 14, 2016
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First impressions count—and effective window displays can boost business. Half of all purchase decisions are made on impulse, and powerful window displays can increase your sales and entice new customers. Chris Miller, president of Pacific Store Designs Inc., estimates that attractive storefront displays can generate “upwards of 40 percent more foot traffic and 10 to 18 percent in sales.”
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