Business Articles

E-mail Article to a FriendPrint ArticleBookmark and Share

Smart email marketing

Shake up the way you send emails by employing these 5 easy tactics, which promote happy relationships between stores and customers

By Phillip M Perry
Published: January 14, 2016
Downloadable File(s)
Get Adobe Reader
PDF documents require Adobe Reader.

With all the ballyhoo lately about the sales power of social media, it might be tempting to view email marketing as an old technology that should be put on the back burner and forgotten. But that would be a mistake. Designed correctly, an email campaign is a terrific sales booster that can magnify the effects of social media.

“Email can drive perceptions about your brand that translate into social sharing,” says John Arnold, vice president of marketing at Denver-based FullContact Inc. and author of Email Marketing for Dummies. “It can also drive customer loyalty, repeat purchases and referrals.”

Successful email marketing, though, means more than just sending a few messages and hoping customers respond. 

Related Issues