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A promising year ahead

Analysts say a number of economic factors will come together in 2016 to fuel greater consumer confidence—and more retail sales
By Phillip M Perry
Published: December 14, 2015
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How will retailers fare in 2016? Very well, according to experienced market watchers. After several years of gradual improvement in the economy, the stars are aligning in favor of a more robust selling environment.
“We expect 2016 will be a good year, with increased consumer spending driving economic growth,” says Sophia Koropeckyj, managing director of industry economics at Moody’s Analytics, a research firm based in West Chester, Pa.
Retailers, in particular, are expected to benefit from the improving economic environment. “We expect core retail sales to grow 5.5 percent in 2016,” says Scott Hoyt, senior director of consumer economics at Moody’s. That’s notably faster than the 4.2 percent growth rate anticipated when 2015 sales are finally tallied. The 2015 experience was, again, slightly better than the 3.9 percent growth of 2014.
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