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Boost your winter sales

Bring customers into your store during the post-holiday months with these effective ideas for hobby classes and events
By Debbie Swanson
Published: November 13, 2015
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From starter kits to special orders, product sales see a welcome boost with the holiday season. But once the gifts are unwrapped and winter’s chill settles in, there’s an inevitable drop-off in visitors to your store. With some new ideas and advance planning, you can take steps to spark your post-holiday traffic.