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Make way for boomers

Postwar ‘kids’ are still at the core of hobbies, but their needs are changing; creature comforts will keep them coming back
By Tom Palmer
Published: March 13, 2015
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With 2015, the baby-boom generation hits new milestones: A person born in 1950 will turn 65 this year, and a person born in 1955 will now be considered a senior by some.
 
According to a recent Wells Fargo newsletter (backed by data from the U.S. Census Bureau), “Baby boomers control over 80 percent of U.S. personal financial assets, and they’re responsible for more than half of all consumer spending.”
 
What does that mean for retailers? For starters, you can make improvements to your store’s layout and business’ merchandizing strategy to accommodate the hob-by industry’s aging demographic.
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