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AutoWorld brings muscle in 1:18

By Mark Savage
Published: March 13, 2015
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Product: Chevrolet was in the driver’s seat in the 1960s as it churned out hit after hit. We all saw the U.S.A. in our Chevrolet.
In 1964, Chevy realized it needed a ­moderate-sized model to compete with Ford’s Fairlane. The answer was the Chevy Chevelle, which became a resounding success due both to its smaller size and improved handling over larger models. And when Chevy started souping up the engine, the Chevelle became one of the earliest muscle cars.
Auto World has created a variety of Chevelles but now goes back to the first generation, built for model years 1964-’68. Again, Auto World has created a well-detailed 1:18-scale model at an attractive price, making this offering especially appealing to a wide audience.
    
Performance: Our review model is the Tuxedo Black convertible version of the 1967 Chevelle SS, honoring the 50th anniversary of the first 396 Chevy V8. (Can it really have been that long?) Production is limited to 1,002 models.
For 1967 the Chevelle SS 396 dropped the Malibu name and was offered in both coupe and convertible, each packing an L35 325-horsepower V8. But there also were two racier engine options: the L34, which put out 350 horses, and the L78, ­creating 375 horsepower. The latter is featured in this SS model.
As with other models in its American Muscle series, Auto World’s Chevelle features an opening hood, trunk and doors. This model also has a blacked-out grille and chrome louvered hood vents, which were non-functional on the 1-to-1 car. SS markings grace the nose and tail, along with red horizontal pinstripes along the lower body sides. This color theme is accented by red-line tires.
The model also includes chrome trim over the wheel wells and trim strips along the car’s lower edge, plus chrome door handles, window frames, wipers and antenna. The rear quarter panels also include Super Sport logos that accentuate the capital S in each word.
The orange monster V8 and its compartment are nicely detailed for the price, as is the underbody, including dual exhausts.
Creating an eye-catching color combo, this model features a bright red interior, including the retracted and covered convertible top, visors, and well-shaped seats with silver trim around the front seat backs, console and dash. There’s a wood-look 3-spoke steering wheel and white cue-ball shifter, plus a well-detailed dash with radio, gauges, and a stationary push-button lock on the glove box.
This is a sharp-looking model to fill the convertible Chevelle gap in anyone’s die-cast collection.

Marketing: Price and detail coupled with an attractive display box with a big window make this Chevelle an easy seller. Auto World has so many good American Muscle models, you can create a great window display or shelf display just inside your shop’s door.
Spring is a perfect time for convertibles, too, so load up the display with drop-tops and they’ll grab a lot of attention. Best yet, mix the 1:18- and some 1:43-scale muscle cars to attract a wide variety of buyers of all ages and wallet sizes.
Certainly the Auto World boxes are attractive, but you may want to pop this one out and put it in an acrylic case to encourage collectors to protect their models with an aftermarket case, no matter which model they choose.
To broaden your display’s appeal, in-clude some plastic muscle car kits that younger modelers could build to start fueling their interest in cars.


VITAL STATS
Product: 1967 Chevy Chevelle SS Convertible
Maker: Auto World
Scale: 1:18
Stock No.: AMM1048/06
MSRP: $84.99

BOTTOM LINE
• Extremely popular ’60s muscle car
• Good detail for price
• Priced for a wide range of buyers
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