February 2016

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Features
By Pamela Thompson

Show off your merchandise in ways that capture customers’ attention and help them realize how much they want to buy it

pg. 10
By Tim Kidwell

Drones the size of your hand wail along at 50 mph; don’t blink!

pg. 12
By Phillip M Perry

Shake up the way you send emails by employing these 5 easy tactics, which promote happy relationships between stores and customers

pg. 14
By Charlene Oldham

Inspire your customers, inform them of the latest products and send them hurrying to your store—all with the humble newsletter

pg. 16