August 2016

MOD-AUG16 Cover
Features
By Phillip M Perry
Educate your local pols on small-business issues as they help you maneuver city hall
pg. 12
What's new at NRHSA
By Elizabeth Nash
Almost every booth had new merchandise on display; here are 8 eye-catching products
pg. 10
Engage with Twitter
By Elizabeth Nash
The fast-paced world of tweets, retweets and hashtags is there to help you start conversations with potential customers
pg. 14
Keep 'em loyal
By Eliana Osborn
When managed correctly, store loyalty programs keep customers coming back; here are 5 mistakes retailers often make—and ways to get back on track
pg. 16