February 2015

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Develop an advisor relationship: Involve him in your business, encourage visits to your store, ask what he can do for you
pg. 14
These big and small retailers aren’t just stores, they’re entertainment venues; see how they attract and keep their customers in fun ways
pg. 16
Promote special activities and use staff expertise to set your store apart from the competition and make it a destination
pg. 18
With Web analytics and SEO, you can see how well your website is doing­—and then make changes to bring in more traffic and sales
pg. 20
New fraud-resistant credit cards will become the standard this fall
pg. 22